Photoshoot art director and designer
BRENDAN FISHER CREATIVE.
Toronto, Canada | Art Director/Creative Director/Designer | June 2020 - Present
Freelance Art Direction and design for Weddingbells Magazine and Oxford Properties Group. Photoshoot art director and designer for Walmart, St Joseph Media.
SPRIG CREATIVE INC.
Toronto, Canada | Principle/Creative Director | NOV 2016 - June 2020
Ran and operated a small but successful content agency for food and beverage brands and marketers that focuses on fail safe recipe development and accompanying visuals for all media platforms including print, web, social and broadcast. Provided strategy within business objectives to help brands tell their story and grow. Provided full, custom tailored service and engaging content for all media platforms including high quality food photography, stop-motion gifs and micro videos for social media as well as seamless video. Tasks included brainstorming and storyboarding, presenting and pitching, art direction, food and prop sourcing and styling, post production, retouching and basic video editing. Manage budgets and timelines. Designed company branding and accompanying collateral. Clients include Lindt & Sprungli, Nestlé brands, Loblaws, Seagrams Escapes, Penguin Random House, Egg Farmers of Canada and Molson.
ST JOSEPH MEDIA.
Toronto, Canada | Freelance Art Director | OCT 2016 - MAY 2017
Designed and art directed covers and interior layouts for both consumer and custom content editorial brands such as FASHION, Weddingbells and Acura Expressions magazines. Created custom advertorials and pitch mockups to assist sales and marketing teams. Streamlined new business pitch presentations for the St Joseph’s Content Solutions team.
CANADIAN LIVING MAGAZINE
Toronto, Canada | Creative/Design Director | MAR 2015 – SEPT 2016
Lead the overall aesthetic vision of one of Canada’s most trusted food and lifestyle magazines across all media platforms, ensuring strong, eye-catching photography and layouts suitable for its readers. Worked closely with both the editorial and art teams in brainstorming content and conceptualizing layouts, assigning appropriate creative talent, and seeing work through to completion ensuring the vision of the magazine remained strong. Collaborated and interacted with internal partners and stakeholders like sales, marketing, circulation, newsstand and production teams, to help ensure brand consistency, strategy and growth. Provided direction to the editorial art team, focusing on brand objectives and strategy, all while hitting tight deadlines. Attended and directed photo and video shoots for food, home, style and beauty departments.
CHATELAINE MAGAZINE
Toronto, Canada | Art Director | AUG 2014 – MAR 2015
Oversaw the strategic development, visual identity and creative execution of Canada’s largest women’s lifestyle magazine across all media platforms. Focused on content strategy, creation and visual presentation of the brand including creative planning, implementation, ideation, layout and design for print, digital (tablet and mobile) and video. Lead and mentored an art team of designers, art workers, and photographers, managing different schedules and workloads in a fast paced editorial environment. Lead design of high-level editorial layouts, special and digital issues, as well as the generation of art, photography, video and illustration concepts that maintained the brands visual aesthetic and mandate, approving final art produced. Worked closely with editorial and design teams to oversee production of all pages from concept to completion. Scheduled and assigned work to photographers, stylists and illustrators. Attended and directed photo and video shoots for food, home, style and beauty departments.
Deputy Art Director | JAN 2014 – AUG 2014
Oversaw all layouts for the magazine, including digital editions. Responsible for conceptualizing art treatments for large and small features. Art direct and design large home, style, health and food features, as well as entire special interest publications and books. Design and oversee tablet and mobile layouts for the magazines digital replica editions ensuring overall user experience, functionality, interactivity and brand consistency. Assign photographers, stylists and illustrators when needed
ROGERS MEDIA INC.
Toronto, Canada | Art Director - Strategic Creative/Content Solutions | MAR 2012 – JAN 2014
Generated strategic and creative campaigns for print and digital properties. Created storyboards and directed photo shoots for fashion, beauty, home decor and off-figure products. Worked alongside account and editorial teams on high-profile integrated projects for clients including Target, L’Oreal, H&M and Hudsons Bay. Researched, budgeted and assigned talent. Lead brainstorming meetings on client briefs and RFPs. Managed and lead a team of designers.
Senior Designer | Strategic Creative/Content Solutions | FEB 2008 – FEB 2012
Conceptualized and designed high-end print ready layouts in response to RFPs and client briefs – on brand and on deadline – in the fast-paced publishing environment. Worked closely with editorial teams and assisted AirMiles and Connected magazines with page layouts. Art directed photo shoots and designed on set. Key contributor in brainstorming and client meetings.
BODEN, LONDON
London, United Kingdom | Graphic Designer | FEB 2007 – AUG 2007
Worked alongside one other designer as well as numerous art directors for this successful fashion house in London. Assisted with the redesign of their mens/womenswear catalog for summer ‘07 (autumn and winter) as well as for retail. Tasks and responsibilities also included creating flat plans, attending outfitting meetings, staying aware of current trends, liaising with stylists and fashion directors, designing on location at photo shoots, project managing art workers and assisting with shoot and concept art direction.
CITY IMAGES
London, United Kingdom | Senior Graphic Designer | JUNE 2006 – FEB 2007
Created numerous one off pieces for high-profile Mayfair clients and other reputable businesses through-out London including L’Occitane, Brown’s Hotel, Hermés, Sotheby’s, MHRA and others. Established a successful design briefing process to meet client expectations. Had constant interaction with printers and other industry professionals.
YOUNG + WRIGHT ARCHITECTS
Toronto, Canada | Graphic Designer | SEPT 2005 – JAN 2006
CANAD DESIGN
Mississauga, Canada | Graphic Designer | SEPT 2001 – AUG 2005
